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When was the last time you checked your company's reputation? It’s easy to lose track of the work you’ve put in overtime to get your personal brand, company, or organization where it needs to be. The good news is that now is a great time to take stock of what you have going for you and to start building your foundation for future success.
Your reputation is constantly being checked against everything you do. The more consistently positive people see your actions, the less likely they are to check out again. A Reputation Strategy is Critical.
Although it may sound like an abstract concept, a solid reputation strategy can make or break an entire organization—and if you’re not careful, it could even ruin your career before it has a chance to blossom. So it makes sense to focus on reputation.
Read on for more information on why it makes sense to focus on reputation strategy more than your service strategy as one of the smartest ways to guarantee future success.
Be sure to check out our free webinar. Click here and learn how a solid reputation strategy turns your 5-star reviews into a lot of new customers.
A Solid Reputation and a Valuable Business Starts with a Focus on Reputation
At the heart of your business foundation is your company’s reputation and reputation strategy. If you don’t have a solid foundation to build on, you’re likely to fall short of the mark.
You can’t just hope that people will have positive things to say about your business; you need to build a solid reputation from the ground up.
Reputation management has a reputation strategy as part of the process of consistently working on your company’s reputation so that it remains positive.
Although it may sound like an overwhelming task for a small business, it’s actually a fairly simple process. All you have to do is be aware of your actions and what others are saying about you.
If you’re about to make a big decision, consider if your decision is going to have any impact on your reputation and align your reputation strategy.
If you’re about to make a big hire, are you excited to see their name on the company’s reputation?
Build a Strong Reputation Strategy Foundation With Consistent Communication
With so many outlets and channels for communicating with your customers, you might be tempted to rely on just a few. Even if you do all your communication through just Facebook, Google, LinkedIn, and Twitter (or maybe just one of them), you’re missing out on a key opportunity to build your reputation with a strong reputation strategy.
Your company’s reputation strategy requires consistent communication across all of these channels. It’s the words you choose, the tone you set, and the frequency with which you share with your customers that build your reputation.
Outstanding reputation strategy means more and better channels. This creates more opportunities to build your reputation. It may be tempting to rely on just a few channels. But you’re better off spreading yourself across a variety of channels. This ensures you’re not missing out on opportunities. It's just good reputation strategy.
Manage User Reviews and Commentaries with Proper Attention
What is the most important part of establishing your company’s reputation? It is paying attention to the opinions of your customers. This is a strong element of your reputation strategy.
User reviews are important. You should collect as many customer reviews as possible. That way, your customers can share their thoughts on their experience with your business. This is part of a responsible reputation strategy.
Always display this information prominently on your website, and make sure you respond to reviews promptly and with care. And don’t be afraid to acknowledge and correct any inaccurate information that’s been shared as an element of your reputation strategy.
User comments are another important part of your reputation. Again, you should make it a priority to respond to every comment, whether it’s from a customer or not. That makes for an effective reputation strategy.
Don’t Neglect Long-Term Growth Activities as You Focus on Reputation
While you should make it a priority to improve your current reputation, don’t get too caught up in the moment. A good reputation strategy can make improvement simple and natural.
This may seem like a stretch, given the importance of your current reputation, but it’s crucial to remember that reputation strategy can assure future growth. It's just as important as current growth.
This means that you should be willing to take risks and try new things with your reputation strategy even though they don’t necessarily pay off right away.
Balance Working to Focus on Reputation Strategy and Product Strategy
As you continue to focus on reputation, and your reputation strategy, don’t forget to balance the work you do on your service development.
Building a solid reputation with a solid reputation strategy takes a lot of work. But you shouldn’t neglect your service either. You also need to remember that reputation and service are not two things that should be at odds with each other.
They should work in tandem to give your company the best chance at future success. You'll need to have your management activities divided between product and service strategy, and reputation strategy.
Conclusion
Reputation management with a focus on reputation strategy is important because it can make or break a person or company.
A strong reputation is more important than a service; in fact, it is more important than anything. It should be your management team's mantra. "Reputation Strategy, Reputation Strategy, Reputation Strategy."
This should be a central thought from the top to the bottom of your team.
The best way to build a strong reputation is to make sure you have a solid reputation strategy.
You can use social media, reviews, and commenting on your customers to do this. Make sure you pay attention to what others have to say about you so you can create the best possible reputation for your brand or company.
One important idea to consider: Today's reputation strategy is NOT your Grandmothers Reputation Strategy.
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