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March 16.2025
3 Minutes Read

Unconventional Beauty: Phoebe Sung's Quirky Design Philosophy

Family enjoying backyard play area, showcasing Phoebe Sung design philosophy.

Discovering the Unique Design Aesthetic of Phoebe Sung

Phoebe Sung, co-founder of Cold Picnic, describes her design ethos as "jolie-laide," a fascinating French term meaning "pretty-ugly." This intriguingly unconventional beauty permeates her work at Cold Picnic, a well-regarded textile company she established with her husband Peter Buer. From eye-catching rugs to quirky bathmats, the duo's creations demonstrate an artistic flair that challenges traditional aesthetics, using vibrant colors and whimsical motifs inspired by childhood memories and cultural touchstones.

Innovative Lifestyle and Creative Spaces

Living between Ridgewood, Queens, and the Catskills, Phoebe and Peter balance their work and family life while continually refreshing their creative vision. Their home is an embodiment of their design philosophy, where each room embodies distinct vibes reflecting their personalities. As Phoebe notes, they intentionally designed their 1910 townhome with segmented spaces, allowing each area to tell its own story. 

With vibrant, playful rugs and a commitment to using colors that contrast beautifully, the couple makes thoughtful choices to create a cozy yet invigorating atmosphere. In a recent interview, Phoebe highlighted their renovation aspirations, hinting at a series of exciting bathmats that reimagine classic designs and bridge the gap between functionality and beauty.

The Influence of Culture on Design Choices

As a talented designer, Phoebe draws inspiration from various sources. Films like Michelangelo Antonioni’s "The Passenger" have influenced how she perceives form and function in design. This eclectic blend of aesthetic influences manifests in their creations, which often reference nature and personal experiences. For instance, one of their latest pieces celebrates the lunar calendar with a unique snake design, offering both a narrative and visual delight.

Creating Connections Through Color and Design

At Cold Picnic, every item is designed to foster connections—be it through familiar motifs or through the nostalgia that colors evoke. This creative philosophy, as noted in various sources, also extends to their sustainable practices. They aim to minimize waste by utilizing leftover yarn for small capsule collections. Such initiatives not only reflect their responsibility towards the environment but also their commitment to creativity, proving functionality can coexist beautifully with artistry.

Upcoming Projects and What’s Next for Cold Picnic

With excitement in the air, Phoebe shared their forthcoming plans, including expanding their product line to kitchen essentials like printed napkins and tea towels. As they venture into new territory, their distinctive artistic voice remains at the forefront, ensuring that each new piece resonates with their existing collections. This forward-thinking approach not only keeps their work fresh but continues to inspire customers seeking colorful, meaningful additions to their homes.

FINAL THOUGHTS

The approach Phoebe and Peter take transcends mere decoration; it’s about creating spaces that make a statement. As they blend professional creativity with family dynamics, Cold Picnic exemplifies how personal history and artistic exploration can yield designs that reflect individuality and warmth. For those with a penchant for aesthetics that mix humor and elegance, Cold Picnic invites you to explore a vibrant addition to your space.

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